It’s clear: in 2025, more companies are thinking internationally. Not just the big names with offices around the world, but even smaller businesses are spotting opportunities beyond the Netherlands. Expanding into new markets brings growth, more customers, and a stronger brand. Yet taking that step internationally often proves more challenging than expected, especially due to…
In 2025, automatic translations are faster, smarter, and more accessible than ever before. With just a few clicks, you can convert an entire website or product catalog into multiple languages. Ideal for handling large volumes of content but not always enough if you truly want to make an impact. Because despite all the technological progress,…
Whether it’s a quick email to an international client, a product description for a global webshop, or a technical manual in multiple languages, a translation is now just a click away. That convenience is appealing, but it also comes with risks. A text that seems understandable is not always reliable. When convenience becomes risk Machine…
Marketing is not just about sharing information; it’s about connecting with emotions, building trust, and inspiring action. For companies active internationally, this becomes much more complex. What works perfectly in one culture may fall flat in another. That’s why translating marketing content requires more than just language skills. It requires cultural insight, creativity, and brand…
In a world where customers come from everywhere, translation is not just about converting words, it’s about understanding people. Language is more than grammar: it is emotion, context, and culture. Cultural nuances determine whether a message is received positively or unintentionally causes misunderstandings. The impact of culture on language Every language reflects the culture it…
In the world of legal and financial translations, precision is not a luxury, it is an absolute requirement. In international business environments where contracts, policy documents, and financial reports circulate in multiple languages, a single mistranslated word can have serious consequences. Complex terminology requires expertise Legal texts often contain specialized terms that cannot be translated…